Hi, I’m Julian, and I’m the guy behind Words That Work, your Brisbane copywriting service.

Words can work with you or against you. That’s why it’s important to never wing your business copywriting. The wrong words can make your website or blog a coma inducing quagmire. But words that work are like bait and a hook. With the right words you make people feel something, connect with their emotions, snag your audience and not let them go. That’s where I come in!


I’ve been around the traps for a couple of decades now, and have long understood the power of prose, geeking out on a good book, while the other kids were mashing Playstation controls.

For right or wrong, thanks to my high school English teacher (I idolised her and her horn rimmed glasses) the power of words and language means I’m always reading, writing and talking. Even when I’m asleep, in the dead of night I’ve been told my gob is still wagging.

Backed up with a University journalism degree and newspaper experience means I know the art of researching, interviewing and writing a good yarn about all sorts of issues. No matter what your business does, I can find the story in it. That’s my mantra. I suss out what makes your customers tick, what matters to them, and then create a compelling message that speaks to their needs.

I take this approach when working with all my clients to understand as much as possible. Your business is my business after all (and no not in a creepy I’m watching you kinda way!)

But good words alone don’t guarantee that they will be read. I know first hand that words can only reach their full potential when they are backed up with the right plan of action. With a marketing mindset and several years of digital agency experience, I can apply the tenets of content marketing, social media best practices, and a sound editorial strategy to help raise the online awareness of your business. Now at the ripe old age of 29, I’ve launched WORDS THAT WORK making it my mission to help others and offering personalised and tailored service.


I’ve helped mum and dad businesses connect with their local community and major retailers, tourism and tech companies sell their products. From blog posts, newsletters, video scrips, product descriptions, complete website rewrites and other content that always answers the ‘what’s in it for me?’ question. I can help you too. But don’t just take my word for it. See what others have said about my copywriting and blog services.

Writing words shouldn’t be like getting blood out of a stone. Let them flow easily by hiring my help and see the people flock to your website and once they are there hold their attention by giving them something that they’ll want to read.

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