A Grade Driving School Case Study


Monthly blogs that were tailored around a number of questions learner drivers would likely to have about learning to drive, helping to gain traction and exposure for Brisbane-based A Grade Driving School. The article “What is the most difficult driving test in the world?” went viral through social sharing sites like Reddit with more than 23,000 views in a two week period and a year later continues to drive significant traffic to the website. These social signals and other ongoing SEO efforts helped to boost the company from page 3 to Page 1 in the rankings for the highly competitive phrase “Driving Schools, Brisbane” in the same period.

The other blog, “How to Pass the Queensland Driving Test” in which professional driving lessons are recommended as a strategy, continues to bring in almost 1000 geo specific visitors to the business website each month, bringing a marked increase in contact page traffic. Since blogging for A Grade Driving School commenced, monthly traffic has more than quadrupled as the useful repository of practical advice for learner drivers and their parents has been established.


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